The Fujifilm X-T4’s Leaked Price Suggests It’ll Cost More Than The Sony A6600 ((FREE))
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I guess that's just what Sony owners have to tell themselves when their flagship A1 costs nearly $2000 more than Nikon's flagship Z9?Just Sony's plan to "compete" on price (or it's their terrible price structure continuing to drive their gear up)?
Overall, this pricing is in the ballpark of what we expected for the Fujifilm X-E4. When it arrived in 2017, the X-E3 had a body-only price of $899.95 / £849, while in Australia it cost AU$1,799 with the 23mm f/2 kit lens. The X-E4's more minimalist, beginner-friendly design means it's actually cheaper than that camera at launch, but if you add the Accessory Kit's grip and thumb rest, it's slightly pricier and closer to our earlier estimates.
Other speculation suggests the A7 IV will have the same design, EVF and autofocus system as the Sony A7R IV. Considering the viewfinder is one of the main aspects of the A7 III that we'd like to see upgraded, this is potentially very good news - though in order to keep the costs down, we think it's more likely that it'll be lower than the A7R IV's resolution, but higher than the existing model - so around 3.69m seems realistic. 2b1af7f3a8